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14/2/2019 0 Comments

Feedback Loops are the Key to Customer Delight

Feedback loops are a critical method for understanding where you need to improve and do things differently.  Let's take a look at someone who is a master of feedback loops: Elon Musk.....
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Feedback loops can take many forms:
  • A 5 star rating system assessming customer satisfaction.  An example is the "rate my driver" feature in the Uber app.
  • LIstening on social media to understand customer sentiment about your brand.  Elon Musk's Tesla Motors are fantastic at social listening.
  • Asking clients whether they think you're doing a great job.  I do this each day in my workshops and courses.
  • Automated testing.  Instead of waiting days or weeks to know whether the tests passed, you'll know within an hour.
  • Peer review of material.  Material can be artifacts, scripts, jokes, code or documenation.
  • Dashboards.  Provide instant feedback and allow drill-down information gathering.
  • Analytics.  Allow business leaders to improve their decision-making.
Once you have the feedback and you understand what it means.  The next step is go forth and act on it.  Maybe trying something similar but with a slightly different angle.  Or maybe it was a disaster, so you need a more radical approach.  This is a common step that businesses miss out on, and is the key to delighting customers.

I cover feedback loops in my DevOps Foundation course, which leads to a certification by the DevOps Institute:  
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And also in the Leading SAFe course, which aligns to the Scaled Agile Framework, which I personally believe to be the best framework for successful digital transformation:
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Have an awesome day beautiful people....and remember to practice your feedback loops daily....
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https://twitter.com/DigitalColmer
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    Author​​

    Paul Colmer is an AWS Senior Technical Trainer.  Paul has an infectious passion for inspring others to learn and to applying disruptive thinking in an engaging and positive way.

    Paul has experience in building digital architecture strategies.  This includes the development and execution of training material and workshops, architecting and leading digital transformation initiatives, providing expertise on social media marketing, as well as advanced presenting using comedy, drama and music.

    Certifications include: Amazon Web Services(3 x Associates + 1 ML Specialty), Scaled Agile Framework (SPC), Cloud Security (CCSP), DevOps Culture (DevOps Foundation & DevSecOps Engineering), Big Data (EBDP), Data Science (EBDA), Microsoft Azure (AZ-900), Office 365 and a few others...... 

    He is currently one of the Rise.Global Top 50 Global Cloud influencers on social media.

    ​www.rise.global/the-cloud-social-influencers-power-100/p/1804096/r/2556192

    And one of the OnalyticsTop 100 Big Data influencers on social media:

    onalytica.com/blog/posts/big-data-top-influencers-and-brands/

    He is also a keen writer and an award-winning open-mic comedian.

    Contact Paul Colmer via LinkedIn.
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    Or simply watch his videos on YouTube.

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