For the first time in 2018, it's become easier than ever to gauge the state of the cloud market. New data from the top cloud providers, mean we can really see who is dominating the landscape. In this blog, I've chosen to look at the total revenue as an indicator of success. Partly because it's easy to measure, but also because it given an indication of relative market opportunity and growth.
This chart is taken from a great ZDNET article that was published earlier this year:
It clearly shows Microsoft as the dominant force, which I predicted would be the case back in 2016. My colleagues at DXC Technology will attest to that prediction. I think it's also a reflection on a number of compelling events that have materialised over the past few years:
On the Amazon Web Services side, there is much progress and improvement especially in the area of new services. AWS are very good in the Serverless and PaaS spaces, adding a whole series of new innovations. These and exciting innovations were announced at the AWS ReInvent 2017 conference last year and include:
Oracle are coming up fast, probably as a result of their push in the past 12-18 months. A rep at Oracle invited me to attend Oracle Cloud World, which introduced me to the maturity and sleek look of their latest cloud offerings. The pics below gives a quick overview of the Oracle Cloud offerings:
IBM is a little way behind the Top 2 leaders with their suite of cloud offerings. IBM Watson is probably the best known. I'm still waiting for IBM to approach me to, and invite me to their conference. Check out the screenshot below:
More information on IBM cloud services can be found here:
Alibaba are a definitely one to watch. My prediction, is that by 2020 Alibaba will be No. 3 by revenue and may well be looking to eat up AWS with a takeover strategy, to compete with Microsoft. Here is a quick overview of the predicted growth of Alibaba revenue vs AWS:
And here is a good article that articulates how large and dangerous Alibaba really is. I do apologise for all the popups, but the free content on the site IS worth the pain:
The link below gives another perspective on the Microsoft / AWS revenue growth story, outlining some of the great customers stories to come out of the Azure platform. These include:
Finally if you feel you need some specialised training or business advice on AWS, Microsoft Azure, IBM, Oracle or Cloud CyberSecurity, feel free to reach out to me or to ALC Training:
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Paul Colmer is a digital coach for ALC Training and a freelance consultant specialising in short engagements. Paul has an infectious passion for empowering others to learn and to applying disruptive thinking in an engaging and positive way.